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Sony's announced agreement to buy Michael Jackson's catalog is a good bet, but still a bet -- that Jackson's durability as an idol will outweigh fans' skepticism for buying 10 more albums' worth of songs that the even King of Pop himself might not have released.

Until recently, the big music labels shelled out crazy green to get their talent in front of TV cameras for promotional appearances. Each time a star performed on an awards ceremony or a top-flight chat show, record labels spent excessive amounts to put their moneymakers in front of the cameras....