natural

The people who help bring you Domino Sugar, C&H sugar and Jack Frost have carved out a successful green niche with Florida Crystals' natural sugar and organic sugar, "sustaining the environment" and being "sweet to Mother Nature," according to the product web site. But critics say the wealthy...

Supposedly "green" cleaners may not be as green as you think. You're probably being exposed to chemicals even if you're using presumably eco-friendly household cleaners, laundry detergents, air fresheners or personal-care products around the house, a new study suggests. Some of those chemicals are...

Simple Green has long appealed to consumers looking for a household cleaner that seems less hazardous than, say, Fantastik or Formula 409. And the manufacturer cultivates an image of an eco-friendly product. But Simple Green isn't simple. And critics complain it isn't so green, either. The...

Ben & Jerry's should stop misleading consumers that its ice cream is "all natural" when it is made using synthetic vanilla, corn syrup and alkalized cocoa -- among other ingredients "not found in nature," the Center for Science in the Public Interest said. At least 48 out of 53 Ben &...

The marketing term "natural" is often meaningless. Nevertheless, it is the most common green claim used on cosmetics and kids' products, according to a report called The Seven Sins of Greenwashing prepared by the green marketing firm TerraChoice. Even worse, each new year brings a slew of new...

Consumers, Dean Foods (DF) discovered, are a little put off by the term "organic." A survey by the Shelton Group found that consumers believed that "natural" is a greener descriptor than "organic," that "natural" is federally regulated -- and that "organic was just a fancy way of saying...

Last fall companies in Europe got this pitch: Save Your Logo, or, more specificially, save the threatened animal that's made your logo so catchy over the years. Lacoste just became the first company to jump on board. René Lacoste, a famous tennis player in the twenties, was nicknamed "the...