natural foods

Last year, grocery sales were up a modest 1.8%, yet sales of organic items more than doubled that growth rate, up 4.4%. Clearly, we're shopping differently. But are we even sure what an "organic" or "all natural" label means? It's more complicated than you might think.

Americans are returning to indulging in specialty foods the way they did before the recession, and they'll likely make big purchases of these affordable luxuries during the holidays. A recent survey showed 63% of American consumers purchased specialty food this year, up from 46% in 2009.

Stop! Put down that veggie burger. Back slowly away from the health bar. Do you know how that thing was processed? Cornucopia Institute, which advocates for family farmers and has a history of crying foul about the misuse of terms like "natural" and "organic" in food products, has a new...

The marketing term "natural" is often meaningless. Nevertheless, it is the most common green claim used on cosmetics and kids' products, according to a report called The Seven Sins of Greenwashing prepared by the green marketing firm TerraChoice. Even worse, each new year brings a slew of new...

Consumers, Dean Foods (DF) discovered, are a little put off by the term "organic." A survey by the Shelton Group found that consumers believed that "natural" is a greener descriptor than "organic," that "natural" is federally regulated -- and that "organic was just a fancy way of saying...