naming

The Science Behind Naming Products and Companies

Vudu. JooJoo. Boorah. It almost seems as if companies are just randomly picking names for their latest product or the company, out of a hat. But consumers would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker Altria or an instant coffee Via.

How much is a name worth?

In the grand scheme of things, I have to admit that "Bruce" isn't a bad name. Although there were some unfortunate "Bruce the Moose" and "Goosey...