Names define us, but do they determine our life choices? The idea that our names can influence those decisions is what psychologists call "implicit egotism." To test the concept, a recent study looked at how our names might affect where we choose to work. And what did the researchers find...?
In a move that even elected officials admit is a marketing ploy, the Massachusetts House passed a bill to change the names of Bridgewater, Fitchburg, Framingham, Salem, Westfield and Worcester state colleges to universities.
Vudu. JooJoo. Boorah. It almost seems as if companies randomly pick names out of a hat. But you would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker 'Altria' or an instant coffee 'Via.'