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Names define us, but do they determine our life choices? The idea that our names can influence those decisions is what psychologists call "implicit egotism." To test the concept, a recent study looked at how our names might affect where we choose to work. And what did the researchers find...?
In a move that even elected officials admit is a marketing ploy, the Massachusetts House passed a bill to change the names of Bridgewater, Fitchburg, Framingham, Salem, Westfield and Worcester state colleges to universities.
Vudu. JooJoo. Boorah. It almost seems as if companies randomly pick names out of a hat. But you would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker 'Altria' or an instant coffee 'Via.'

Market Movers

SymbolLastChange / %Volume

Most Actives

BAC
Bank of America Corp
8.10-0.09
-1.04%
158.19M
ALU
Alcatel-Lucent (ADR)
2.20+0.26
+13.14%
95.52M
GE
General Electric Company
18.90-0.24
-1.23%
26.45M
F
Ford
12.41-0.28
-2.21%
25.99M

% Gainers

CIE
Cobalt International Energy
32.62 +8.72
+36.49%
14.25M
LNKD
LinkedIn Corp.
89.53 +13.14
+17.20%
9.05M
ALU
Alcatel-Lucent (ADR)
2.20 +0.26
+13.14%
95.52M
WNS
WNS (Holdings) Limited (ADR)
10.52 +1.12
+11.91%
2.68M

% Losers

KV-A
K V Pharmaceutical Co. Class A
2.10-0.51
-19.54%
1.45M
KV-B
K-V Pharmaceutical Co. Class B
2.16-0.47
-17.87%
4,779
NBG-A
National Bank of Greece SA (ADR)
5.74-1.01
-14.96%
125,314
OSG
Overseas Shipholding Group, Inc.
10.43-1.40
-11.83%
1.35M
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