names

How Much Does Your Name Affect Where You Work?

Names define us, but do they determine our life choices? The idea that our names can influence those decisions is what psychologists call "implicit egotism." To test the concept, a recent study looked at how our names might affect where we choose to work. And what did the researchers find...?

Mass. State Colleges Upgrade by Changing Names

In a move that even elected officials admit is little more than a marketing ploy, the Massachusetts State House of Representatives approved a bill that will change the names of Bridgewater, Fitchburg, Framingham, Salem, Westfield and Worcester state colleges to universities.

The Science Behind Naming Products and Companies

Vudu. JooJoo. Boorah. It almost seems as if companies are just randomly picking names for their latest product or the company, out of a hat. But consumers would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker Altria or an instant coffee Via.