Priceline is adding new features to allow its customers to be alerted when certain pre-set criteria are reached, yet another move by an online travel agency to personalize itself for its customers. Read what stock analysis firm Trefis sees as the future for Priceline -- and for its stock.
The hotel industry has emerged from its recessionary doldrums and it's getting harder to score a cheap room. But even with occupancy rates rising, if you're willing to book your stay blind on priceline.com or Hotwire, good deals can be had.
In 1999, Priceline saw its stock surge to absurd heights before it had earned a cent in profit, and after the bubble burst, it lost more than 99% of its value. But from that low, the discount travel site began a hard journey to profitability that has proven there are second acts in dot-com companies' lives.