naked
Amanda Beard proves there IS something she won't do for a dollar
8:00AM 7/15/2009
Erstwhile GoDaddy pitchgal Amanda Beard and I have a storied past. No, we've never met, and I've never been much of a swimmer so I barely paid attention to her Olympic escapades. But what I am is someone who writes a lot about the intersection of nakedness and money, so she and I have become...
Advertisers aren't the only ones using nudity -- or, more often, coy near-nudity -- to raise eyebrows and sales. It's also a favorite trick of magazine editors, as GQ reminds us with its July issue.
The cover features Borat star Sacha Baron Cohen in character as Bruno, a gay Austrian fashion...
It's always bothered me that the Naked Cowboy, the iconic street musician in Times Square who wears little more than briefs, a cowboy hat, and a guitar, isn't quite naked. Oh, I doubt I'd enjoy watching a guy play guitar with an occasional view of private parts -- but still: he's called the Naked...
Strong suit: Why Air New Zealand's naked marketing works
4:00PM 6/20/2009
A marketing campaign featuring bodypainted employees -- wearing nothing underneath their makeup but their birthday suits -- might seem beyond the pale. A spot with salacious shots and tittering customers could go over the line. But with its CEO joining in the fun, making his own bare(ish) skin...
Sex sells. It's the oldest truism of marketing -- Wikipedia's entry on sex in advertising mentions woodcuts -- but is it true? The answer is an unequivocal ... sometimes. It's hard to know whether a risqué image will have customers recoiling or grinning. I've covered naked marketing for...
Typically, when I see a company resorting to lots of bare skin and punny risque jokes to attract consumers, I shield my eyes in either disgust, or discomfort, depending on the situation. It's not a marketing strategy I'd suggest. But a new "viral" video from Nike (NKE) is make the rounds on...
PETA's "I'd rather go naked than wear fur" inspires other campaigns
10:45AM 12/07/2007
The new "I'd rather go naked than wear fur," campaign by People for the Ethical Treatment of Animals featuring Eva Mendes in the buff has captured a great deal of attention for its cause. Since the ad trade is very lemming-like, I wouldn't be surprised to see other causes glom onto the idea, until...
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