naked marketing

Erstwhile GoDaddy pitchgal Amanda Beard and I have a storied past. No, we've never met, and I've never been much of a swimmer so I barely paid attention to her Olympic escapades. But what I am is someone who writes a lot about the intersection of nakedness and money, so she and I have become...

It's always bothered me that the Naked Cowboy, the iconic street musician in Times Square who wears little more than briefs, a cowboy hat, and a guitar, isn't quite naked. Oh, I doubt I'd enjoy watching a guy play guitar with an occasional view of private parts -- but still: he's called the Naked...

A marketing campaign featuring bodypainted employees -- wearing nothing underneath their makeup but their birthday suits -- might seem beyond the pale. A spot with salacious shots and tittering customers could go over the line. But with its CEO joining in the fun, making his own bare(ish) skin...