With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the value of such an association easy to see, why wouldn't they?
The Super Bowl champion Green Bay Packers got the NFL's approval this week to sell more stock to the public, but even the Pack can't compete with the buzz of another anticipated "football" stock offering: Manchester United. Certainly owning stock in a team makes for great pub talk, but is it a wise investment?
Madison Square Garden shares were bouncing like a basketball this week amid speculation that NBA superstar LeBron James might join the New York Knicks, and they could still be active Friday in the wake of his announcement that he was leaving the Cleveland Cavaliers to join the Miami Heat.