Hollywood has a problem. For the first time in more than two decades, the film industry is posting back-to-back years of falling box office receipts. Before the drama becomes a horror show, here are a few things that could beef up ticket sales.
At least one analyst is predicting that fourth-quarter box-office sales are set to fall 12% as most 3-D movies have failed to attract big audiences this year. Even worse: The trend extends beyond movie theaters to the living room.
Cult classics used to rule in midnight screenings. But in recent years, blockbuster films like Eclipse, The Dark Knight and Avatar, have proven that it's a strategy that can supercharge both ticket sales and buzz.
