moms

You'd think they'd have learned something after the New Coke mess. But new generations of marketers seem doomed to repeat the same mistake and suffer the predictable consequences: Mess with a beloved brand and get your head handed to you on a plate. Nickelodeon and Mattel teamed up to create new...

How many Happy Meals does it take to make someone truly happy? McDonald's is trying to figure out that formula by recruiting and educating "real" moms to defend its food as a healthful choice for their children -- or at least give them the assurance that the food is sanitary. A pilot program has...