mcrib sandwich

The McRib, the elusive sandwich that has inspired a cult-like following, is back. McDonald's Corp. announced Monday that the boneless barbecue pork sandwich, usually available in only a few stores at a time, will be sold at all U.S. locations through Nov. 14.

Here's how to evaluate the success of a contrived shortage of a product; see how much free press it generates. McDonald's provides a masterful example with its McRib sandwich, which returned to the company's menu with much fanfare in early November (even here on WalletPop) and is scheduled to...

Think the world has enough McDonald's (MCD) restaurants? Think again. The fast-food giant plans to open 1,000 new stores worldwide next year as part of plan to become an even more dominant force in the industry. The company also plans to remodel 2,300 existing stores, introduce new menu items and...