mcdonalds

$2 Is the New $1 on McDonald's Value Menu

McDonald's is breaking the buck to offer a broader Dollar Menu. But will putting more $2 items on the menu lure burger-lovers back, or cause its customers to spend less?

Why McDonald's Will Never Be Great Again

The Golden Arches are looking a bit drab. McDonald's had just reported tepid August numbers, despite the fast-food giant doing everything possible to amp up sales.