mascara

Bern Beetz, the CEO of $4.1 billion beauty company Coty, goes one-on-one with DailyFinance to give us a peek at some of the beauty products and trends that have captured -- and will soon capture -- the imagination of America's female shoppers.

Here's another great makeup freebie from Sephora. Stop by the Sephora makeup counter inside any JCPenney, ask for a free Express Service, and you'll get a free Sephora mascara, called 7-in-1 Full Action Mascara. The deal expires Apr. 7, 2011. An Express Service is a quick makeup lesson on...

Wow! Print out this coupon for free mascara from Sephora inside JC Penney. No purchase necessary. Note, this is not valid at stand-alone Sephoras. Expires Oct. 22, 2010, but it is likely supplies will run out before that, so don't delay! The freebie is for the Buxom Mascara line, which I have...

How easy is it to tell the difference between low-cost makeup and a more expensive look? StyleList.com blogger Marissa Gold hits the streets of New York to find out.