marketing
Jay-Z's Book Blitz: Marketing Most Unlike the Industry's Standard
Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul's new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft's Bing, it's surely in a league of its own.
How The Gap Made Its Logo Redesign Blunder Even Worse
The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer's response -- a crowd-sourcing request aimed at getting the public to design a better logo for free -- is only fueling the backlash against it.
National Retailers Go Local to Boost the Bottom Line
Knowing customers' likes and dislikes is about as basic as it gets in retailing. But for years, national department stores got it wrong. More concerned with controlling costs, big retailers focused on sameness. Not anymore.
A Victory Against False Advertising in Relacore Lawsuits
The N.J. Supreme Court gave a win to advocates of truth in advertising this week when it ruled that lawsuits against the maker of dietary supplement Relacore could go forward as a class action. Considering the way such lawsuits work, gaining that status is almost as important as the final verdict.
False Advertising vs. the First Amendment
You know better than to believe everything companies say in ads, but when it comes to claims about the healthfulness of foods and other products, the untruths can reach outrageous levels. The question is: What can a government limited by the First Amendment do to stop them?
After Its Owner's Death, Can Segway Regain Its Balance?
Following Jimi Heselden's accidental death while riding a Segway, the personal-vehicle maker faces a marketing nightmare. But almost from the beginning, Segway has been struggling both to live up to the hype and to overcome the mocking and negative public images of its product.
Super Bowl Is a Savior for Fox as It Struggles to Revive American Idol
As American Idol continues to fall flat with viewers, advertisers are flocking to the Super Bowl, which may just turn out to be the Hail Mary pass that Fox Broadcasting needs.
Using Junk-Food Tactics to Sell Kids on Carrots
Carrot farmers want to convince young eaters to put down that bag of chips and pick up a pack of baby carrots. So, a new ad campaign will use weapons favored by the junk-food giants: flashy snack bags, video games, humor and YouTube videos.
