marketing

Pickle manufacturers are in something of a pickle these days as they search for ways to drive more "aisle turn-in." In other words, with pickles located in the condiment aisle in most grocery stores, they're about as far away from the "impulse buy" sections as one salty jar of vinegary vegetables...

A few years ago, Walmart reinvented itself with fewer items on the shelves, neater stores and less focus on price. It didn't work. The retail giant has seen seven straight quarters of falling sales. So Walmart is returning to its roots -- the old variety of products, and "low prices, every day."

He's becoming notably absent these days. Fighting back against more upscale chains, McDonald's is more focused now on selling profitable coffee drinks and salads -- and downplaying its namesake clown, who's more associated with Big Macs and Happy Meals.

To those outside the publishing industry, the deals that get covered in the press might give the impression that book auctions are as rare as solar eclipses. In fact, they happen with remarkable regularity. But that doesn't mean they're any less nerve-wracking for authors.

A judge in Louisville, Ky., has ruled that KFC must cooperate with franchisees on advertising, but that it can nix campaigns that it believes could hurt the brand. Disagreement over whether KFC should emphasize its fried or grilled chicken sparked the dispute.

Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn't mean you'll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.

MTV's Jersey Shore may bring in big numbers on TV. But recent attempts by the program's stars to become best-selling authors have met with, at best, modest success. And the same goes for other Jersey Shore-related books.

President Obama has set a goal for the nation -- doubling U.S. exports in the next five years -- and helping smaller businesses is a big part of his plan. But for advice from the trenches, we've interviewed five executives at global export leaders and gleaned 10 tips you can apply to your own company.

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.

Church & Dwight, the maker of Arm & Hammer's Super Scoop, is suing Clorox for a commercial in which a cat refuses to use its litter box.