marketing to kids

Retailers Pin Back-to-School Hopes on Exclusive Lines

The nation's big retailers are betting on exclusive lines to ring up back-to-school sales, and also targeting kids and teens where they wile away the hours -- online -- with digital campaigns designed to both entertain and stoke a social-shopping experience tailor-made for the tech-savvy generation.

Will Open Letter to McDonald's Bite Into Profits?

McDonald's got a letter from 550 health experts Wednesday accusing the fast food giant of ignoring the impact its products -- and its marketing -- have on America's children. It's not the first such criticism of McDonald's, but so far, the attacks don't appear to have hurt its sales.

Disney, Stay Away From Our Newborns

The sales pitch is always opportunistic, yes? And no time in my life was I more susceptible than when the rush of mothering hormones flowed over me...