marketing strategy

A judge in Louisville, Ky., has ruled that KFC must cooperate with franchisees on advertising, but that it can nix campaigns that it believes could hurt the brand. Disagreement over whether KFC should emphasize its fried or grilled chicken sparked the dispute.

Church & Dwight, the maker of Arm & Hammer's Super Scoop, is suing Clorox for a commercial in which a cat refuses to use its litter box.

As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social networks like Facebook this holiday season.

Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.

Weight watchers are probably going to want to skip this new offering from IHOP. Beginning today, the chain is rolling out a five-layer pancake layered with crust-less cheesecake and topped with a choice of strawberries, blueberry, cinnamon apple compote and a coating of whipped cream. The new...

DailyFinance and Landor Associates collaborated to publish a list of the top 10 Breakaway Brands of 2009. To get a deeper sense of the key trends tracked our study, as well as trends that are over the horizon, I spoke to Hayes Roth, Chief Marketing Officer of Landor Associates. Part of Roth's job...

The term biasing cue refers to the marketer's tactic of dressing a product to imply high quality. Such branding often works once, but is it a viable long-term strategy? Not if the product fails to live up to its promise, according to a new study. The "fool me once" study recently appearing in the...