It has long been clear that GM would have to get creative to win back customers. Decades of shoddy cars drove off GM loyalists, and just as its cars started to get better, the economy tanked. But now GM has a plan to lure you back, and it involves a lot of help from Disney.
Strong demand for some General Motors models is causing the Detroit auto maker to consider reopening some plants it closed in recent months as GM downsized its business. Plants that build the Chevrolet Equinox, GMC Terrain and Cadillac SRX crossover vehicles and the Buick LaCrosse sedan are at capacity and can't meet demand, said Mark Reuss, GM's North America president, speaking to reporters at the Detroit auto show that got underway Monday.