mancrunch

Are these spots still worth the jaw-dropping $3 million and up for 30 seconds to reach 100 million viewers? It depends on what you're selling -- and how well you make your pitch. Here's why only some advertisers will come away winners in the big game.

For the past week, CBS has been under fire for accepting an ad, starring college football star Tim Tebow, from the Christian-conservative group Focus on the Family opposing abortion. Now a gay dating site is taking advantage of the dust-up, asking: If them, why not us?