makeover

A Lift for Hooters? Quirky New Ad Campaign Puts Owl Out Front

Hooters, the original "breastaurant" chain, is feeling a bit over-the-hill, so it's giving itself an image makeover, starting with an irreverent new ad campaign focused on its owl mascot, and theoretically aimed at bringing in more Gen Yer's and women.

Macy's Flagship Store to Receive $400 Million Facelift

Macy's has set out to create another miracle on 34th Street with a $400 million revamp of its fabled flagship store in New York City. The planned makeover includes a new focus on upscale food with 22 eateries, and an emphasis on technology that reflects Macy's courtship of Generation Y.

Mass Retailers Take a Shine to the Makeup Biz

The beauty business is undergoing a makeover at some of the nation's biggest retailers, as pharmacies and department stores go after shoppers in new and unconventional ways. Sears, CVS, Duane Reade and their cohorts are courting a business that has rebounded well from the recession despite the country's economic malaise.

Makover needed: Cell phone plans

The cellular service world is a prime candidate for a makeover; the limited unlimited plans and the prorating and charging for texts and calls you...