logos

Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries to boost sales by pitching itself as a more modern retailer.

They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.

A company's fate can rise, or fall, on a new look, and when Starbucks last year revamped the logo for its Seattle's Best brand, the general opinion was: fall (or "fail," if you lolz in social media-speak). It may have done a spell better with its new concept for the flagship siren logo, unveiled...

For almost a decade, Reebok has had an exclusive license to sell headwear with NFL team logos, but perhaps not for much longer. A unanimous Supreme Court just ruled that the NFL's 32 teams are not automatically exempt from antitrust rules when it comes to granting merchandising licenses.

"Seattle's Best Blood Bank?" asks the Seattle Post-Intelligencer. In a bid to create a "reassuring," distinctive brand for its subsidiary, Seattle's Best Coffee, Starbucks this week unveiled a new logo that has consumers and critics making comparisons to blood, oil and tears. With understated gray...

Splat! This could be the unstated Batman-style zinger I saw every time the Nickelodeon logo appeared on the TV. Even its more adult-focused brand, Nick at Nite, had the splat outline. Reminiscent of the old days when its game show Double Dare made sticky, frequent use of the iconic green slime...

It's no secret that fraud is on the rise these days, and the troubled economic times have led even more people to latch on to the possibility of a quick buck. One common scam is a form of wire transfer fraud known as advance fee fraud, in which the mark is given a check for a large amount, asked to...

The first thing that struck me--halfway through AOL Money & Finance's Corporate Logo Quiz--was the realization that, wow, I really know corporate logos. For someone who doesn't pay attention to the subtle evolutions of the GE, Disney or BMW branding, it turns out that I actually know them like...