logos

Hooters Logo Gets a Modern Makeover

Hooters ongoing revamp of its aging brand has now reached the public face of the "breastaurant" -- Hootie the owl has been given a slimmed, more up-to-date look.

J.C. Penney's New Logo Aims to Convey 'Modern'

Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries to boost sales by pitching itself as a more modern retailer.

America's 10 Most Durable Brands -- and Their Logos

They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.

NFL Loses Court Case Over Logo Licensing Deal

For almost a decade, Reebok has had an exclusive license to sell headwear with NFL team logos, but perhaps not for much longer. A unanimous Supreme Court just ruled that the NFL's 32 teams are not automatically exempt from antitrust rules when it comes to granting merchandising licenses.

How logo can you go?

The first thing that struck me--halfway through AOL Money & Finance's Corporate Logo Quiz--was the realization that, wow, I really know corporate...