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Wendy's Updates Logo as Part of Revamp

Wendy's pigtails are getting a tweak. The Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain.

Microsoft Rolls Out First New Logo in 25 Years

Microsoft has a new look. The company just took the wraps off its new corporate branding. Replacing its previous logo is a staunch, four-pane colored window very reminiscent of the grid layout scheme found in Microsoft%u2019s latest products.

J.C. Penney's New Logo Aims to Convey 'Modern'

Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries to boost sales by pitching itself as a more modern retailer.

America's 10 Most Durable Brands -- and Their Logos

They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.

Starbucks Unveils New 'Coffee'-less Logo

Starbucks, the world's largest coffee-shop chain, on Wednesday unveiled a new logo that retains its iconic green mermaid but no longer includes the word "coffee," reflecting the company's efforts to expand sales through a broader array of menu and consumer-product items.

How The Gap Made Its Logo Redesign Blunder Even Worse

The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer's response -- a crowd-sourcing request aimed at getting the public to design a better logo for free -- is only fueling the backlash against the company.