location-based

4 Types of 'Social Shopper': Which One Are You?

In a digital era defined by sites like Facebook, Foursquare and Groupon, a new breed of consumers has emerged: social shoppers, people increasingly relying on the wisdom of the digital crowd to help them make their purchasing decisions. Sound like someone you know? Read on ...

Meet Broadcastr: Storytelling Goes Social, Local and Viral

Here's a new foundation for a social network app: Storytelling. The just-debuted application called Broadcastr lets people record audio stories tagged to geographical locations. If all goes as planned, its contributors will both create compelling tales and imbue places with new meanings through the voices of strangers.

Why Foursquare Is Beating Gowalla: Location

Check-in phenom Foursquare just passed 3 million users, a milestone that cements its growing lead in mobile social networking. But how did it outrace competitor Gowalla, which was born at the same time and with arguably better technology? By having the right real world social networks, of course.