listerine

FDA Sends Warning Letters on Mouthwash

Johnson & Johnson, Walgreen and CVS all received letters from the U.S. Food and Drug Administration warning the companies to remove claims that mouthwash helps prevent gum disease. The letters continue U.S. regulators' crackdown on alleged false advertising from retailers and consumer-goods makers.

Turning Foul Flavors Into Sweet Success

For most outfits, it's marketing 101: if a company wants to attract buyers, it needs to make its products look attractive, sensual, and delicious. But some brands have taken the opposite approach -- by proudly touting the foul, harsh flavors of their products, they have built a consumer base by convincing customers that a yucky flavor can lead to happiness.