linsanity

7 Business Battles That Bruised Consumers in 2012

Companies get into fights all the time: in the courts, through their advertising, in contract negotiations with partners, and even with their own workers. To some extent, it's just business as usual -- but when those fights escalate, it's often consumers who feel the pain.

Linsanity Trips Time Warner Cable: Can it Rebound?

There is no shortage of winners when it comes to the surprising ascent of basketball star Jeremy Lin: the Knicks; Madison Square Garden Inc.; the fans; the NBA; Linsanity T-shirt sellers. But the loser has been Time Warner Cable, and its losing streak could last awhile.

To Score Off Linsanity, Businesses Use a Fast Break

With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the value of such an association easy to see, why wouldn't they?