lexus

The world's largest automaker is looking to reduce managerial staff at its sales headquarters in Torrance, Calif., by offering workers a buyout.

A slowly brightening economy combined with low financing rates and generally stable fuel prices have put consumers in a buying mood. New models, particularly from Ford and GM, are also helping to keep U.S. auto sales on a positive trajectory as 2011 starts.

Analysts forecast that Ford will announce a profit of 48 cents a share on revenue of about $30.6 billion when it releases earnings on Friday. That translates into an expected pretax profit of $8 billion in 2010, the best Ford has seen since 1999.

Toyota's recall troubles seem never-ending. Just a few months after the car company's last recall, it has found defects involving the fueling systems of a variety of Lexus models. This won't help the company's beleaguered reputation.

After a series of recalls last year, it appears Toyota's quality-control troubles haven't come to an end yet. The Japanese automaker on Wednesday announced it's recalling a wide range of Lexus models, mainly in Japan -- but also in North America and Europe.

Last year's massive recalls -- and the resulting legal fallout -- have given Toyota's reputation a beating, cutting into its sales. But the company can't blame all of its problems on the recalls. Analysts also point to another issue: A lack of compelling new models.

Toyota managed to hold onto the title of world's No. 1 automaker last year, despite numerous safety recalls that took a toll on its sales. Toyota sold 8.42 million vehicles worldwide in 2010, enough to barely edge out resurgent General Motors, which rang up sales of 8.39 million.

At the North American International Auto Show in Detroit Tuesday, Ford and Chrysler both announced plans to introduce a host of new models. Ford will add seven vehicles with "truly unique Lincoln DNA" to its luxury line, while Chrysler has its eyes on new pickups, a revived Jeep Grand Wagoneer, and possibly, a 'mini-minivan.'

Toyota's recent spate of quality woes have allowed competitors to steal sales from the beleaguered automaker. Ford is also catching up with Toyota in another important measure of auto industry success -- consumers' opinions of vehicle brands.

The nation's automakers ended 2010 strong, with most reporting higher sales for December. Consumers seemed to put concerns about the U.S. economy on hold and more than offset reduced demand by fleet customers, such as corporations and rental-car companies.