levi

Here in the United States, Levi's are seen as a decidedly middle of the road brand -- comfortably ensconced somewhere between Wrangler and Abercrombie.But don't tell that to people in India. In India, Levi Strauss is a highly aspirational brand -- so much so that the company has decided to offer...

While I dimly know the history of Levi Strauss & Co. -- its connection to the wild-west gold rush roots of the America I call my own, its story heavy with lore and imagery of the original 49ers panning for gold and hammering railroad spikes -- this connection has weakened with its advertising...

A shaky, fan-made video going "viral" on YouTube shows shows Zachary Levi, eponymous star of NBC's Chuck, leading a flash mob headed toward a building. They walk into a Subway sandwich shop in Birmingham, U.K. and he . . . orders a sandwich, to the cheers of about 600 people. This is the new way...