lacoste

Can a designer shirt really snag you a better job offer? If so, maybe you'd be better off putting that college savings into your child's wardrobe.

Last fall companies in Europe got this pitch: Save Your Logo, or, more specificially, save the threatened animal that's made your logo so catchy over the years. Lacoste just became the first company to jump on board. René Lacoste, a famous tennis player in the twenties, was nicknamed "the...