kraft foods

Kraft Foods isn't holding back when it comes to its new line of mayonnaise. The food giant kicked off a multi-million dollar marketing campaign for its Sandwich Shop Mayo brand during one of the most expensive commercial spots on TV: last night's finale of American Idol. While the new products,...

Shareholders in British candy maker Cadbury are looking for a fat increase in the hostile takeover bid by Kraft Foods (KFT), as Kraft faces a Tuesday deadline for changes to its bid. Cadbury shares moved above 800 pence in Monday trading in the United Kingdom, indicating the market was looking for...

Oscar Mayer's name is synonymous with two things: processed meat and catchy jingles. Start singing, "My bologna has a first name...." and chances are several people will join in to finish the song. The song debuted in the 1970s with a commercial that's pure Americana: A small boy, sitting on a dock...

Food giant Kraft, which is currently engaged in a hostile takeover bid for Cadbury, boosts its full-year profit outlook after logging strong operating gains.

Hershey (HSY) is an odd sort of company. Its governance is not in the hands of its board of directors. A charity called the Hershey Trust, established in 1894, effectively decides how the confectionery company is run and who will run it. Hershey has its own board, but in some ways it is close to a...

Kraft Foods Inc, which posted weaker-than-expected quarterly revenue and cut its full-year sales forecast on Tuesday, said it would not overpay for British chocolatier Cadbury Plc. Investors in both companies had hoped strong quarterly results would bolster the value of Kraft's initial $16.7...

It's been clear for some time now that the recession has taken its toll on consumers, leading them in many instances to winnow purchases down to the bare necessities. And the food industry, always on the outlook for a new gimmick to sell its wares, is paying attention. It's one reason you may...

It's a dog-eat-dog world, especially when it comes to the frankfurter business. Sara Lee Corp., maker of Ball Park hot dogs, has filed a lawsuit against Kraft Foods Inc., parent company of Oscar Mayer. The litigation skewers Oscar Mayer, disputing taste-test results in which Kraft claims its brand...

In an effort to sell its Stove Top brand of stuffing, Kraft Foods plans to have heated air fall from inside 10 bus shelters in Chicago, according to a New York Times story. At least people waiting for a bus won't be bombarded with the smell of turkey stuffing, although it is a great smell worthy of...

When one imagines the Great Depression, the first things to come to mind are probably images of hobos and soup lines, government infrastructure projects and FDR. However, another, even more important legacy of that time is the idea of thrift. When I was a kid, many of my friends' grandparents were...