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Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

When it launches next month, the Plastic Disclosure Project -- which surprisingly has strong backing from investors -- plans to expose corporations that are contributing to plastic waste when it launches next month.

Warren Buffett's Berkshire Hathaway liquidated its positions in a number of high-profile companies during the fourth quarter, but the Oracle of Omaha has hung on to his huge stake in Coca-Cola. And Coke's nearly 4% drop is a weight on Buffett's portfolio.

Last week, traders had ample opportunity to take some profits -- and yet the market kept rising. With fewer big reports on tap this week and a key technical hurdle overcome, stocks could very well extend their gains in the sessions ahead. [Video]

It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.

After the Dow's 261-point belly flop to end last week on what were, after all, better-than-expected bank earnings, investors may be forgiven for feeling rather queasy after checking out this week's earnings calendar, which includes 120 of the S&P 500.

Bottlers declared guidelines to cut sugary drinks in kids' diets a success, claiming a 95% drop in full-calorie sodas shipped to schools and a 72% cut in all drink types. Yet sales haven't suffered and childhood obesity and diabetes rates climb unabated. So what's happening to all that soda?

For years, the price of Berkshire Hathaway (BRK.A)'s Class A and Class B common stock has been priced out of the range of what most retail investors can afford. A share of the less expensive of the two classes, the B, trades at about $3,300. Berkshire, run by Warren Buffett, announced on Tuesday...

Famed short-seller Bill Fleckenstein actually has three stock picks for the long side. _______________ The reasons why I'm not going to send my kids to college. _______________ Why is Barry Diller buying shares of Coca-Cola (KO)? _______________

The economy may still be in the dumps -- don't let yesterday's early reading on gross domestic product fool you into thinking otherwise. But that hasn't kept U.S. companies from posting bigger-than-expected profits. In fact, four out of every five members of the S&P 500 that reported...