kelloggs

Seems Store Brand Scorecard isn't the only one doing its thing. Consumer Reports has a new study in its October edition (out now) that estimates consumers who spend $100 a week on groceries can save up to $1,500 a year buying store brands. But the question we always pose is "Are the savings worth...

Kellogg Co. voluntarily recalled certain packages of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks cereals Friday due to a strange waxy-like taste and odor coming from the liner of the package. The company said the likelihood for serious illness is low. However, those who eat these cereals...

If it's not already clear, Kellogg's Pop-Tarts Frosted Strawberry snacks aren't fruits. Now an advertising self regulatory group is saying they contain so little fruit that the product's packaging, featuring a prominent "Made with real fruit" statement and big pictures of strawberries, is...

The U.S. Food and Drug Administration sent a warning letter to the Kellogg Co. after government testing showed the company's Georgia facility that manufactures Eggo waffles was contaminated with the listeria bacteria and had numerous sanitation violations. The letter, just made public, is a...

Maybe you spotted the box labels claiming that Cocoa Krispies somehow "helps support your child's immunity." As you can probably guess, this isn't exactly true, and Oregon's attorney general has forced Kellogg's to stop saying that it is. Kellogg's has officially settled with the Oregon Department...

Frozen waffle fans of all ages may be left scrambling, wondering what to eat (eggs perhaps?) for breakfast. On Wednesday, Kellogg's said it's facing an unprecedented shortage of its frozen Eggo waffles -- a situation it expects to last through mid-2010. Oh, what will breakfast lovers...

Anyone who has ever gone on a Big Mac binge in hopes of winning the $1 million prize in the McDonald's Monopoly game may be feeling a little more hopeful. Brandi Futch, of White House, Tenn., collected both Boardwalk and Park Place (the two pieces needed to win) after she ordered a McChicken...

Fears about the spread of swine flu have claimed an unusual victim: food packaging. Kellogg Co. (K) said it is pulling labels from its Rice Krispies and Cocoa Krispies cereals that make claims about boosting children's health. The cereal giant began adding antioxidants to the Krispies cereals last...

When Serena Williams unleashed her fury at a line judge at the U.S. Open earlier this month, her outburst became fodder for newspapers and magazines around the world. Now, her temper is about to be on display again for a Tampax print advertisement that features the tennis star trying to whack a...

DailyFinance and Landor Associates collaborated to publish a list of the top 10 Breakaway Brands of 2009. To get a deeper sense of the key trends tracked our study, as well as trends that are over the horizon, I spoke to Hayes Roth, Chief Marketing Officer of Landor Associates. Part of Roth's job...