jim beam

Seven of Business's Most Bizarre Brand Bedfellows

Wall Street's endless parade of buyouts and mergers, divisions and revisions has created a tangled landscape in which companies that are famous for one thing often own brands that are completely different -- or even diametrically opposed. Here are seven of our favorite mismatches.

Spirited Startups: Colorado's Microdistilleries Follow an All-American Path

The boom in U.S. microdistilleries comes in part from many Americans reinventing their careers in a dire economy. That entrepreneurial spirit is thriving in some of Colorado's newly minted microdistilleries. And industry giants, like Jim Beam, are also welcoming these new makers of American liquor.

Fortune Brands to Split into Three Units

Fortune Brands (FO), maker of Jim Beam whisky, plans to split into three separate units. Fortune Brands will continue to focus on its distilled spirits business, the company said in a statement. Fortune%u2019s home and security business will be spun off into an independent, publicly traded company while its golf business will be spun off or sold.