jcpenney sale

Market Minute: J.C. Penney Brings Back Sales

The struggling department store chain this week will begin adding back some of the hundreds of sales it ditched last year in hopes of luring shoppers who were turned off when the discounts disappeared, says J.C. Penney CEO Ron Johnson.

JCPenney Backs Off 'No Sale' Promise

Months ago, JCPenney CEO Ron Johnson and his team decided to take the word "sale" out of the company's lexicon and replace it with "month-long value." It didn't work at all, and now Johnson and his team are backtracking.