After firing Ron Johnson, J.C. Penney brought in a therapist to soothe stressed-out employees. But, just like the ex-CEO's efforts to help, that move only made matters worse.
J.C. Penney has quietly introduced yet another new logo, just one more change amid the ongoing metamorphosis and backtracking at the troubled retailer.
Just weeks after launching an ad campaign apologizing for alienating its customers, J.C. Penney has stopped running its big apology commercial and pulled it from the Internet.
J.C. Penney is trying to win back its wayward customers by acknowledging in a new ad that it's learning from its mistakes.
With the departure of J.C. Penney style guru Nick Wooster and the return of his predecessor, it's likely the old "basics" will also return to shelves.
Embattled JC Penney CEO Ron Johnson was fired today after sales continued to plummet on his watch.
The CEO of struggling department store J.C. Penney saw his 2012 compensation package plummet nearly 97 percent to about $1.9 million, according to a federal filing.
In a major about-face, J.C. Penney is making a bid to win back some of its former customers by reintroducing brands it recently eliminated, including favorite St. John's Bay.
The federal corporate tax rate is 35% but that's not what most big companies pay, and the disparities can be huge: Some pay billions, while others pay nothing.