J.C. Penney Apologizes for 'Mistakes' in New Ad
J.C. Penney is trying to win back its wayward customers by acknowledging in a new ad that it's learning from its mistakes.
J.C. Penney is trying to win back its wayward customers by acknowledging in a new ad that it's learning from its mistakes.
There's no doubt that Ron Johnson failed to turn around J.C. Penney, but we're still disappointed to see him go. We may never see another CEO like him.
Embattled JC Penney CEO Ron Johnson was fired today after sales continued to plummet on his watch.
J.C. Penney stock tumbled last week, fell again yesterday, and is set to slide some more today. A big investor, Vornado Realty Trust, reportedly sold 10 million shares of the retailer on Monday, almost half of its stake.
As if J.C. Penney wasn't being subjected to enough mockery this week after its horrible fourth-quarter earnings report, now it's getting grief for hiring the man behind "New Coke." But in this case, the naysayers should take a step back.
Stop us if you've heard this one before: J.C. Penney had another dismal quarter. But Ron Johnson is optimistic, despite same-store sales that fell 31.7% in the fourth quarter, and nearly a billion dollars in losses in Johnson's first full year at the retailer's helm.
JC Penney kicked off a new ad campaign during last night's Oscars broadcast. The spots make a bold and, given the company's recent performance, some would say unlikely claim: That JC Penney will still be going strong 100 years from now.
J.C. Penney executives may be confident in the department-store chain's everyday low pricing strategy, but its investors are panicking: The company's stock fell more than 13 percent on Monday, closing at its lowest price since March 2009 when the United States was in a recession.
Shares of J.C. Penney surged as much as 16% after activist investor Bill Ackman's Pershing Square Capital Management disclosed that it had purchased a 16.5% stake in the struggling retailer.








