jc penney sales

JCPenney Backs Off 'No Sale' Promise

Months ago, JCPenney CEO Ron Johnson and his team decided to take the word "sale" out of the company's lexicon and replace it with "month-long value." It didn't work at all, and now Johnson and his team are backtracking.

J.C. Penney Reports Profit and a Tepid Outlook

Higher sales and tight inventory controls were key factors in giving J.C. Penney a second-quarter profit. But the retailer offered a weaker-than-expected outlook, citing an uncertain consumer climate.