jc penney earnings

Why J.C. Penney Was Smart to Hire the Man Behind New Coke

As if J.C. Penney wasn't being subjected to enough mockery this week after its horrible fourth-quarter earnings report, now it's getting grief for hiring the man behind "New Coke." But in this case, the naysayers should take a step back.

J.C. Penney Reports Profit and a Tepid Outlook

Higher sales and tight inventory controls were key factors in giving J.C. Penney a second-quarter profit. But the retailer offered a weaker-than-expected outlook, citing an uncertain consumer climate.