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Is Nike's FuelBand Running on Empty?

Layoffs at Nike point to a possible end for the Nike FuelBand fitness bracelet. It blew a golden opportunity to corner the market. It failed to evolve.

Nike's New Post-Apocalyptic Workout Should Run Up Its Sales

Nike makes a living out of encouraging more active lifestyles, and now it's hoping to cash in by making it fun. The athletic footwear giant launched NikeFuel Missions this week, a free series of games that encourage bursts of physical activity for users of its Nike products.