jamie oliver

Using Junk-Food Tactics to Sell Kids on Carrots

Carrot farmers want to convince young eaters to put down that bag of chips and pick up a pack of baby carrots. So, a new ad campaign will use weapons favored by the junk-food giants: flashy snack bags, video games, humor and YouTube videos.

Will Jamie Oliver Put Fast Food on the Run?

Streetwise British chef Jamie Oliver is shaking up America's ideas of what foods are worth eating and feeding to schoolkids with his Food Revolution show set in one of the country's unhealthiest cities. The reality TV show hits home for many kids and parents watching and has set food bloggers a-twitter. Are processed food makers paying attention?