j.c. penney

America's 9 Most Damaged Brands

Reputations are among the most prized assets major corporations have, and they can fall as fast and as hard as they have climbed. These are America's nine most damaged brands.

Johnson & Johnson Wins Big Court Battle

J.C. Penney today opens its first store-within-the-store boutiques. They'll offer home goods from designers such as Michael Graves, Jonathan Adler and Sir Terence Conran.

5 Winners and Losers of the Week in Business

From Pandora, which is trying to encourage more of its music streamers to pay, to Monster, which is trying to win back a good rep for its an energy drink, here's a rundown of this week's big winners and losers in the business world.

No Sale: J.C. Penney Reports Worse Than Expected Quarterly Loss

J.C. Penney reported a bigger-than-expected loss in the third quarter on plummeting sales as customers continue to reject its move get rid of blockbuster sales in favor of everyday low pricing. It's the third consecutive quarter of losses and steep sales declines.

Will In-Store Mini-Shops Revive J.C. Penney? Analysts Say Yes

Forget the fiasco that killing sales and coupons has turned out to be for J.C. Penney: CEO Ron Johnson's other radical change -- transforming the stodgy department store from a sea of clothing racks into an emporium of 100 hip, branded shops -- just might be its saving grace.

Piers Morgan Chats With Penney CEO, But No Word on Floundering Makeover

The CNN host Piers Morgan heralded Ron Johnson, CEO of J.C. Penney, as the genius behind Apple stores who's now working his magic on J.C. Penney, ignoring the big, fat elephant in the room: Johnson's February makeover of the chain has so far flopped, sinking revenues and alienating shoppers.

The 10 Weirdest Things JCP's CEO Told Wall Street Last Week

J.C. Penney just had one of its worst quarters ever, the fault of CEO Ron Johnson's disastrous relaunch plan. So what's next? Well, in an analyst call Friday, Johnson flipped back and forth between delusional cheerleading and confessing his mistakes.

Will J.C. Penney Be the Next Target?

Two of the men most responsible for making Target a cool, hip shopping option will soon be leading J.C. Penney's, which means bold changes could be coming for the middle-of-the-road department store chain. Can Ron Johnson and Michael Francis help it shake its stodgy image?

J.C. Penney Takes Aim at Fashion Leader Status

The jcp design groupe is bringing legitimate fashion cred to the retailer, with trendy looks that rival higher-end, higher-priced chains. Follow their new camel cape from conception to consumer with us and you'll get the message they're sending: This is not your mother's J.C. Penney.

Can This Man Put a Shine Back on J.C. Penney?

Ron Johnson, the man credited with the success of the Apple Store, is about to move downmarket to take over as CEO of J.C. Penney. The buzz from Wall Street has been nothing but positive, but can the executive live up to the hype and reinvent the retailer's dated brand?

J.C. Penney's New Logo Aims to Convey 'Modern'

Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries to boost sales by pitching itself as a more modern retailer.