Looking to Lure Younger Men, Old Spice Expands into Bar Soap
Old Spice, known for appealing to more mature men, is introducing a line of scented soap bars.
isaiah mustafa
The Old Spice Man Is a Hit With Viewers, but Is He Really Selling Products?
The granite-bellied, cello-voiced Old Spice Man can bake cakes, refurbish kitchens, change pants instantaneously and generate millions of hits on YouTube -- but can he sell Old Spice products? The answer is a qualified yes.
Smells Like Viral Advertising: Old Spice Through the Ages
Old Spice has seized national attention with a viral, interactive ad campaign starring former NFL wide receiver Isaiah Mustafa. Yet, Mustafa isn't the only Old Spice man to flirt with notions of masculinity.
