interbrand

America's 7 Most Profitable Products

Successful companies may become giants, with large catalogs of products, but they frequently rely heavily on just one brand for a major chunk of their sales and profits.

10 Brands Losing the Most Value

By Mike Sauter Once again, Coca-Cola (KO) landed the top spot in Interbrand's ranking of the most valuable brands in the world, with Apple (AAPL)...

And the No. 1 Brand in the World Is ...

Global consulting firm Interbrand recently released its annual list of the top 100 Global Brands. And if you take three guesses as to the most popular brand in the world, there's a good chance you'll get it on the first try.

Best Global Brands: Google Climbs to No. 4

Interbrands' latest annual ranking of brand value once again has Coca-Cola as No. 1. But rising three spots within the Top 10 is Google. Now in the fourth spot, the search giant trails archrival Microsoft by only one rung on the brand-value ladder.

The Science Behind Naming Products and Companies

Vudu. JooJoo. Boorah. It almost seems as if companies are just randomly picking names for their latest product or the company, out of a hat. But consumers would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker Altria or an instant coffee Via.

Prius Complaints Add to Toyota's Woes

In another blow to the No. 1 car company, Toyota has been ordered to look into potential brake defects on the latest version of its hybrid Prius, one of its best-selling cars.