interbrand
And the No. 1 Brand in the World Is ...
1:30PM 12/06/2011
Global consulting firm Interbrand recently released its annual list of the top 100 Global Brands. And if you take three guesses as to the most popular brand in the world, there's a good chance you'll get it on the first try.
Best Global Brands: Coke Wins Again, but Google Climbs the Most
11:50AM 9/16/2010
Interbrands' latest annual ranking of brand value once again has Coca-Cola as No. 1. But rising three spots within the Top 10 is Google. Now in the fourth spot, the search giant trails archrival Microsoft by only one rung on the brand-value ladder.
What's in a Name? The Business Behind Naming Products and Companies
6:00AM 3/19/2010
Company News, Media, Microsoft, Starbucks, Altria Group, Nintendo
Vudu. JooJoo. Boorah. It almost seems as if companies randomly pick names out of a hat. But you would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker 'Altria' or an instant coffee 'Via.'
In another blow to the No. 1 car company, Toyota has been ordered to look into potential brake defects on the latest version of its hybrid Prius, one of its best-selling cars.
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