interactive

The impending release of the iPad and its plethora of competitors aren't just shaking up the technology industry; but also the traditional publishing industry. Consumers will soon see how the widespread availability of a slate reading device can revolutionize the way they read, interact and...

It's a time-honored television tradition: the direct-response ad, urging viewers to act now to order some gadget over the phone or online. Now, Cablevision (CVC) is aiming to make things even easier for couch potatoes with the introduction of interactive ads. Using pop-up or banner displays, the...