in-store shops

Can Martha Make Shopping at Penney's 'a Good Thing'?

J.C. Penney is betting on iconic domestic diva Martha Stewart to help reinvent the staid department store concept, and in turn, how America shops. Their partnership is the first bold move from new CEO Ron Johnson -- but can it work?

Ten Retailers Turning Department Stores Into Mini-Malls

The idea of the in-store shop has evolved from getting space on the department store's floor and sharing marketing costs to a more formal relationship where brands lease floor space and create a shopping experience of their own. It can be a retailing win-win.