Is Apple Using Gift Cards to Prop Up a Sagging iBookstore?

Sales of e-books on Apple's iBookstore have made "barely a blip" in the digital book market. Will its new iBooks gift cards help to change this -- or will customers continue to use apps to allow them to read Amazon and Barnes & Noble e-books on their Apple devices?

Why Apple's iPad E-Books Numbers Are Confusing and a Little Misleading

Apple announced that it sold approximately 300,000 iPads and that newly-minted iPad owners downloaded one million apps from its App Store and 250,000 e-books from its iBookstore on opening day. While these numbers sound suitably impressive, a closer look at the figures raises more questions than answers.