hydrox

Hydrox cookies are officially back. I just got back from the tasting and unveiling. The cookies, I'm happy to report, are quite delicious and creamy tasting. More than anything, the return of Hydrox represents the wish fulfillment of thousands of customers. Hydrox came up with the chocolate...

If Kellogg Company (NYSE:K) just responded with a sympathetic letter to the thousand of customers complaining that they retired the Hydrox (the older, better, version of the Oreo), they would have won fans. If they just decided to bring the cookie quietly back for all of us who wanted it back, we...

Feverish cookie fans have convinced Kellogg's to bring back Hydrox, the older and better version of the Oreo. At least for a little while. Responding to online petitions and 1,300 phone calls, Kellogg's is releasing a limited Hydrox 100th anniversary in late August or September . Get your hoarding...

Yesterday's New York Times Magazine gave some hope for those of us who have been pining for some product to come back -- like Hydrox cookies, Grape Nehi and other items in the Top 25 Things We Wish Would Make a Comeback. Rob Walker's story Can a Dead Brand Live Again? profiled a Chicago company,...