hootsuite

Twitter.com's revamped site offers much-needed new functionality, but such functions and more are already available on Twitter clients. Worse, the latest Twitter.com incarnation really won't make it easier for the company to seriously monetize its hugely popular service.

Twitter launches a new platform called @anywhere to integrate Twitter on partner sites. But while heavyweight partners sign on, many attendees of the innovation conference South by Southwest left during the keynote speech announcing the new service.

Twitter has big dreams for 2010, with speculation ranging from an acquisition to an IPO. But the company's major challenge is still bringing in revenue, so now, the microblogging service is looking to hire people who specialize in making money.