hip hop

Intel Signs Black Eyed Peas' will.i.am to Boost Creativity

The world's largest chipmaker is looking to promote its technology products through a new association with the seven-time Grammy Award winner. Says will.i.am: "When I see an Intel chip, I think of all the creative minds involved that help to amplify my own creativity."

The Business of Hip Hop: Brand Masters Bring in the Cash

For many rap and hip-hop artists, behind all the trash talk and posturing, it's all about business. Forbes recently released its Hip Hop Cash Kings list, and the 20 big names on it racked up a total of about $300 million, despite the weak economy and the Internet revolution that is killing the CD business.