high fashion

The Japanese are the world's most voracious consumers of luxury goods, from Louis Vuitton handbags to Cartier jewelry to Hermes high fashion. So purveyors of those luxury goods are justifiably worried about the effect of the Japanese quake and tsunami on their bottom lines.

If you're a fan of the purse-leasing site Bag, Borrow or Steal (now called Avelle), you'll be thrilled to hear that two Harvard business school grads have just launched a company that extends high-end renting to your wardrobe, according to the New York Times. The service, called Rent the Runway,...